Godspeed

Pamatai | Tiriamosios žurnalistikos premija is more than a prize.

It’s a statement that independent journalism matters. That those who hold power accountable deserve recognition.
We are proud to have given this initiative its name, its face, and its identity.

Our values have, over many years, taken on a physical form, a protective, solid wall.

It symbolizes resilience and responsibility. Based on this foundation, the identity represents monolithic barriers as a meaningful sign that gives the award’s name its weight and symbolic depth.

Monolithic forms, transformed into logotype letters, connect concept and inspiration with the visual system. While the core identity remains consistent, the color palette is renewed each year.

Minimalist compositions and clear typography keep focus where it belongs, on the nominations, the stories, and the journalism.

Some projects define what you stand for. This is one of them.
We hope Pamatai outlasts all of us and that its name is spoken wherever truth is valued.

Thank you, Thomas Plantenga and Milda Jasaite for trusting us. It was a huge pleasure 💚

Name and branding: the greatest creative leader, Ramanauskas and the greatest designer of all time, Aidas Šumskas.
Management: high class as always, Ieva Masiulytė Vaitkienė and Zajankauskaitė
Motion: Martynas Puodžiūnas, Vaidas Chmieliauskas, Aidas Šumskas
Website Development: Achoo Studio

Full brand identity case coming soon.
We couldn’t resist sharing it right after launch.

PEGASAS - 🪽 A new chapter takes flight.
You’ve probably already noticed a bold new presence of Knygynų tinklas „Pegasas“ bookstores in the biggest shopping centres. Yes, we designed it, together with our dear parent agency New!

And we’re incredibly proud of the journey we’ve taken together with the client. This rebrand was not only about a visual transformation. It was about reinforcing Pegasas as the true category leader.

From strategy to identity, from positioning to point-of-sale experience,
every element was carefully crafted to spark curiosity, elevate the in-store experience, and invite passionate readers into a new chapter of discovery.

A tremendous team effort. A new chapter written together.

🧠💡📈🎨
Strategy: Tomas Markauskas
Design: Aurelija Slapšytė, Inga Naruševičė, Aidas Šumskas
Project management: Rūta Bartkevičienė, Ieva Zajankauskaitė

Perhaps the most ambitious, self-driven and refined client.
A first-generation family business in the Baltics, formerly known as ME Investicija, and the holding company for Girteka and Sirin Development.
Our task was to strengthen the core of its positioning, overhaul the communication approach, and emphasizing its effectiveness. The key results were a redefined strategy, a new name, an up-to-date visual identity and a revamped website design.
We entirely agree when the client constantly remarks “where there is a will, there is growth”.
Big thanks to the client, and a standing ovation to our amazing team.
Strategy: Tomas Ramanauskas
Account managers: Miglė Jaraitė, Ieva Zajankauskaitė
Design: Aidas Šumskas & Inga Plungytė