AOD Grad School

Everyone knows that sustainable products are good for the environment.

The bitter truth is that not every customer buys them. So how do we get customers to adopt sustainable products?

Did you know that Consumers mainly pick products based on two drivers?

Those two being
🚀HOW DOES IT MAKE ME FEEL?
💚HOW DO I THINK IT MAKES OTHER PEOPLE FEEL?

To launch more sustainable products, we need to focus on this golden combination.

Products that nail both convenience and reputation show how powerful this combination can be, and how insignificant price becomes at that point.

Let us know what you think..

Source: Board of innovation

Walking into a brand new week and dreading the Monday blues? 😩

Installing some structure and routine can really help to stay sane during these trying times. Here are a few things that could be helpful.🙌


So what are you trying this week?

Hear it from Sir Richard Branson! Life is a learning experience.✏️👓

Stay open to learning and unlearning every day.
Each experience takes us closer to our purpose. ✨