Smart Marketers

SEO or search engine optimization is a crucial technique to rank up your website in search results in order to gain more organic traffic (none paid traffic). There is three main things to focus on to rank at top, which are Backlinks, relevant content and internal links.

Backlinks are links to your website from another website or blogs. backlinks will increase your traffic significantly since other websites inserted links to drive traffic to your website. it is similar to someone mentioning you in their posts so people can give you page a visit.

Relevant content is crucial too. Without relevant content you can't obtain back links and visitors would neglect your website. Creating genuine content that would attract traffic and make people spend more time surfing your website will surely increase your rank.

Internal links is as important as backlinks and relevant content. Internal links are links to various content in your website. Those links would make visitors spend more time and explore your website easily.

Some useful tools used in SEO are:

- Ahrefs: This tool detects what parts of your website need improvements to rank better in search engines.

- GSC (Google Search Console): lets you monitor and report on your website’s presence in Google search engine results page

- KWFinder: helps you find long-tail keywords that have a lower level of competition.

- SpyFu: view the number of times a keyword gets searched each month while easily determining the ranking difficulty for that keyword