TEKRAM
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Based in Beirut- Lebanon and present in Riyadh- KSA and Muscat- Oman, TEKRAM works with purpose, confident that through sustainable relationships and a customer-centric approach, will achieve optimum results. With its comprehensive approach TEKRAM delivers on time, to budget and exceeds expectations. Whatever the industry, a core component of this approach is not only to segment the targeted audience, but rather understand their trends and interests.
There’s a great quote attributed to Benjamin Franklin that goes, “failing to plan is planning to fail.” Interestingly, the same can be said for marketing planning.
This all makes sense when it comes to connecting the business needs to marketing tactics, aimed at making meaningful impact for the organization.
At , we advise organizations to use a more agile approach that starts with the big picture questions to help give marketers a destination or a starting point. Coupling with this approach is the need for strategy, flexibility, campaign planning, and building an effective marketing plan.
Again, we advise a flexible approach when building your annual marketing plan and to keep in mind that this is about the planning and not the plans, as US President General Dwight D. Eisenhower puts it, “In preparing for battle, I have always found that plans are useless, but planning is indispensable.”
Now are you ready to start your annual marketing planning?
13/08/2021
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John F. Kennedy Street, Clemenceau
Beirut
