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When it comes to marketing, video is the real deal. Over the past few years, video has transformed the digital marketing landscape – and today, nearly 9 in 10 companies are using it as a marketing tool. Why? Consumers love it. Humans respond to images before text; we can't help it, that's just how our brains are wired. And, at its best, video marketing is fast-paced, highly visual, and tells an engaging story – factors which make it a powerful tool for capturing someone's attention, and keeping it. But make no mistake: "video marketing" isn't limited to social media. There are other ways to incorporate video into your strategy, like embedding it on a landing page or in your marketing emails. Get creative – it's video, after all.

Do you make use of video marketing? Let me know in the comments👇

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A friend just texted me this amazing graphic. This graphic was created by Thanks to everyone who let me know in the comments!