Joseph Yaacoub
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Journalist | Certified Digital Marketing Strategist & Trainer | Expert in SEO - SEM - Social Media - Mobile & Email Marketing. 🐙
When social media is treated as a business asset - not just a content channel - it becomes a growth engine.
I delivered a full-day Digital Marketing Workshop organized by the American Lebanese Chamber of Commerce and American Corner Beirut, focused on one core principle: strategy before tactics.
We explored how to:
• Align digital marketing with revenue objectives
• Build structured systems instead of random posting
• Use AI as a competitive advantage
• Measure ROI beyond vanity metrics
The future of marketing belongs to businesses that think strategically, act intentionally, and optimize continuously.
Proud to contribute to shaping that mindset in the market.
Video by .me
03/09/2025
🎄 Holiday 2025 shoppers want 3 things:
💲 Price that feels right
⭐ Confidence in their choice
⚡ A seamless path to buy
My new playbook shows how brands can deliver — across every channel.
Scroll, Stream, Search, Shop: Cracking the Holiday Code The Holiday Shopper Has Changed Holiday shopping today no longer follows a neat, predictable path. Instead, it’s shaped by a constant interplay of scrolling, streaming, searching, and shopping - behaviors that overlap, reinforce, and influence one another in real time.
22/10/2024
🎉 Exciting news! I’ve just earned the Virtual Training Facilitation Certificate from ATD! 🚀🎓
This program was a fantastic journey that helped me sharpen my skills in delivering interactive and engaging virtual learning experiences.
Looking forward to applying what I’ve learned to make training experiences even more impactful!
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