Scope Ateliers

Stand before. Unfold. Enter.
A viewer becomes a visitor.
The fold does the rest.

Sursock Museum map.

Beirut al-Marfa’: A City and Its Port
Curated by Hala Younes, Mona El Hallak, and Hadi Mroue, and produced by Hkeeli, Beirut al-Marfa’ reflects on the city’s enduring, complex bond with its harbor — a site of exchange, ambition, and collective memory. -scope Ateliers developed the exhibition’s visual identity, including the logo, typographic and color systems, and the design of the exhibition panels, with a particular focus on the two timelines: the history of the port from 1830 to 2020, and “The Battle of the Silos” from August 4, 2020 to today. These visual narratives transform archival and contemporary material into a layered reading of the city’s evolving relationship with its port: resilient, fractured, and continually reshaped by circumstance.

Set within Beit Beirut’s Urban Observatory, the exhibition unfolds through the lenses of Preserve, Repair, and Share. Through documents, models, installations, and speculative proposals, Beirut al-Marfa’ invites reflection on how rebuilding the port extends beyond infrastructure. It is an act of reconnection between Beirut and its sea, its history, and its future.

THE LAB by NAGGIAR
A space for material exploration and creative dialogue
naggiar stands at the crossroads of craftsmanship and innovation. Conceived as a “playground of possibilities,” it expands the company’s expertise in metalwork into a realm of experimentation and creative exchange. A space where materials are explored, ideas refined, and fabrication becomes a form of design inquiry.

-scope Ateliers was entrusted with defining The Lab as a distinct yet connected entity within Naggiar’s brand architecture, from strategic positioning and naming to the creation of its visual identity. The resulting system, built around bold geometric lettering and flexible layouts, captures the energy and precision of cutting, folding, and assembling metal. Its adaptable compositions reflect the curiosity and rigor at the heart of The Lab — where making, thinking, and testing converge in a shared pursuit of innovation.