Mezze

ze making is taught from one generation to another. With the war putting pressure on people’s daily lives and interests, the tradition started fading away and people cared less for learning food crafts. However, even with all the socio-cultural changes caused by 17 years of civil war, food still occupied a crucial part in people’s daily life. Mezze’s launch of the new products proved to be very successful and consumers perceived the brand very well. Mezze entered the 21st century holding the number one position in its category fortified with the different procedures and policies that the family has adopted over the time. We only use quality ingredients, stringent quality control measures, and all products are handmade. The vacuum packaging used is unique in Lebanon and is an important differentiating characteristic for Mezze.