Tina Rousse Consultancy
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After 13 years gaining expertise in retail and distribution pioneer enterprises, amongst which Fawaz Holding, BHV and ABC, my know-how is placed at the service of your marketing ambitions. Everyday since September 2002, challenging brands were creatively developed under my leadership to increase their equity, leading to market pull and long-term sales. I have recruited and coached marketing teams,
Many people in Lebanon are currently on the streets or away from home. Brands have the ability to support in very concrete ways.
Some CSR ideas brands can activate right now:
⢠Food brands: distribute meals, water, or essential food packs
⢠Hotels / hospitality: offer temporary shelter or reduced rates for displaced families
⢠Pharmacies / healthcare brands: provide basic medical kits or free consultations
⢠Fashion / retail brands: organize clothing donations or essentials kits
⢠Logistics / transport companies: help move supplies or people safely
These actions donât need to be perfect or massive. What matters is showing up with empathy and responsibility.
In difficult moments, brands are remembered less for what they sold â and more for how they supported their community.
17/02/2026
Behind the scenes of my work as a marketing consultant:
I donât believe in âexternal helpâ that feels distant from the brand.
The work is better when youâre close to the reality of the business:
the team, the context, the challenges, the rhythm.
Thatâs why I adapt the way I work with each client.
Sometimes Iâm on-site, immersed in your world.
Sometimes I work remotely, giving space for strategy and clarity.
What matters most isnât where I work from â
itâs how I work with you:
with ownership, care, and long-term vision.
Real partnerships create better marketing.
And better marketing creates real growth.
26/12/2025
No caption needed đđźđ¨ď¸
Itâs that time of the year when the most strategic brands quietly start shaping their next big moves.
2026 might sound far, but the smartest growth happens before January hits.
⨠When you start now, you:
1ď¸âŁ Build clarity before chaos
2ď¸âŁ Lock in the right partners early
3ď¸âŁ Enter the new year already in momentum
If you want your 2026 marketing and social media strategy to feel focused, confident, and profitable â not rushed â
đŠ DM me â2026 Strategyâ and letâs map it out together.
15/01/2025
Whatâs the point of hoping in this country? For me, itâs education. Itâs the act of learning, of feeding the mind with novelty and honoring the potential we all carry within us.
Education gives me hopeâbecause without it, I donât know if we could ever dream of a brighter future. This belief is what fueled my recent session on marketing for College Champville and N.D. de Lourdes school leaders and educators.
Together, we explored how to make their schools more connected and impactful, empowering them to shape the next generation.
Witnessing their enthusiasm reminded me that even in challenging times, we have the tools to create meaningful change through knowledge and relationships.
This is why I do what I doâto inspire, to guide, and to believe in the possibility of something better.
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Beirut
Opening Hours
| Monday | 09:00 - 17:00 |
| Tuesday | 09:00 - 17:00 |
| Wednesday | 09:00 - 17:00 |
| Thursday | 09:00 - 17:00 |
| Friday | 09:00 - 17:00 |
