MJDB Creative

Do you want to be found, be heard, be effective (and look cool)? Give us a call and see how we can help you and your business.

Design, Print & Signage
Contact Mike
[email protected]
(345) 917-9180

Web & Digital Media
Contact Darren
[email protected]
(345) 525-5000

www.mjdbcreative.com

When PepsiCo first started work on their campaign they probably knew they were on to something special, but the final outcome must have exceeded even their greatest expectations. The result turned out to be something which genuinely rivals VW's iconic 'think small' campaign of the late 50's, sending tingles down the spines of even the most hardened creatives around the world.

The basic idea was quite simple - raising awareness to the fact that, in surveys, more people said they preferred Pepsi with their burger than its rival - but the ex*****on, from Miami-based agency Alma Ad was, well, just so spectacularly delivered. There it is! The ubiquitous Pepsi brand, right before our eyes, embedded in the packaging of each of the leading fast food restaurants. How did we ever miss that?

And the sweet, sweet irony that none of these restaurants even serve Pepsi just makes the whole thing even more exquisite! Well done everyone involved. PepsiCo .kaplan.545 https://www.adweek.com/creativity/pepsi-shares-the-story-behind-its-brilliant-burger-wrapper-ads/