Gravicpr

America (PRSA)

PR is a reputation function and PR people are storytellers. PR can be used to protect, enhance, or build reputations through the media, social media, or self-produced communications. Because PR and communications are corporate functions — and not creating revenues directly — you have to look at it from the point of view of: what’s the cost of not having a public relations program?”

PR tools of the trade include but not limited to:

-Writing and distributing press releases
-Speech writing
-Writing pitches about a firm/brand and sending them directly to journalists
-Creating and executing special events designed for public outreach and media relations
-Conducting market research on the firm or the firm’s messaging
-Expansion of business contacts via personal networking or attendance and sponsoring at events
-Writing and blogging for the web (internal or external sites)
-Crisis public relations strategies and
-Digital PR: social media promotions and responses to negative opinions online