Consumer Insight
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Consumer Insight is a market research company that does more than just research. At Consumer Insight, we cut through the long list of research findings to extract meaningful, timely and accurate insights. These are then presented to you in a user-friendly way that will assist you make the right marketing decisions. And from the years spent gathering insights on different consumers in Africa, you a
04/06/2026
Current Usage: Where Momentum Lives
Equity remains the most used bank today at 58% current usage, with KCB following at 49%. The leadership structure is stable, but the competitive field is tightening. Absa has doubled its usage share, while I&M has also climbed. These movements signal growing relevance among challenger banks. Historical relationships matter — but active usage reveals where customers are placing their financial lives now.
22/04/2026
The Cash Withdrawal Power Shift
Cash access has migrated away from the ATM. Mobile money agents now command 55% preference, up from 48% in 2023. ATM reliance has also declined, and liquidity has decentralised. The dominant withdrawal channel is no longer the ATM machine — it is the neighbourhood agent. What was once a bank-controlled touchpoint has shifted into a distributed ecosystem where visibility and convenience sit outside the branch network.
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