plus d

so important." But at +d we aim to offer something else, a special +. What makes us tick is the element of surprise, the fun, the warmth and comfort of well designed products. Utilising the imagination and technical skills of Japanese designers we aim to breathe life into objects. In this way, when you use our products, perhaps the ache in your shoulder will lessen, you may smile without really knowing why.. We want you to experience this kind of communion with our objects. We want you to suddenly notice the beauty of the wild flowers at the side of the road that would normally pass by unseen, and display them in your room. It is with that kind of feeling that we invite you to share your day to day with +d.

+d's message to you is "Smile!", "Don't overdo it!", "Take it easy!"

+d Brand Profile

+d was created in 2002 by h concept around the central theme of utilising good design to create products that would enhance the pleasure and fun of everyday living. Now sold in speciality shops around the world, we have added to the first hit product, Animal Rubberband, with a large number of popular lifestyle accessories.