Edelina Joyce

at Graduate Fashion Week in London 2013, the world's leading event in representing the very best of future creative design talent within fashion around the world. GFW is where she became a finalist for the Fashion Innovation Award gaining recognition by Vogue, Glamour, and the Guardian. Edelina was then recommended for a position at Victoria Beckham, where she worked for three years. Upon returning to Jordan, Edelina participated in Amman Design Week 2016 showcasing three pieces inspired by the traditional thobe, and the simplicity with which it creates a versatility of shape and form. For ADW 2017 and 2019, Edelina returned to mentor non-fashion students through the professional fashion design process to create concept-inspired pieces for the Student Exhibition. Edelina launched her eponymous RTW label 'Edelina Joyce' in Jordan, May 2017, which combines a modern conceptual vision, with a minimal classic design aesthetic. Along with running her fashion line, Edelina designed a fashion curriculum for Jordan and teaches Fashion Design, Sewing and Pattern Cutting at the Design Institute Amman. She is a brand consultant to local designers, as well as a returning mentor at Amman Design Week and Dezain; and works as a freelance Fashion Stylist, Mentor and Consultant.