Escal.

“Products are made in a factory,
but brands are created in the mind.”
-Walter Landor

📍The whole idea of a logo is to communicate with the viewer and create something that resonates and is memorable. When you design a logo it needs to define who you are as a practice.
📍Here are 5 ways to design and achieve a great logo that will stand the test of time.
1️⃣ Simple
Your logo needs to be easily identifiable at a glance. Allow for changes of size and colour. Good logos deliver something unexpected and are unique without being complicated.
2️⃣ Memorable
An effective logo should be memorable. Keep it simple and appropriate to the nature of the business.
3️⃣ Timeless
An effective logo should be timeless and should avoid trends. It should last the test of time. How will your logo look in 10 years time?
4️⃣ Versatile
A good logo can be used in a variety of sizes and colours. Your logo should have the versatility to appear on collateral for a pen to a plane. This dramatic physical scale in usage demonstrates how an identity needs to work across a wide scope of collateral.
5️⃣ Appropriate
A professional logo should be fit for purpose. The logo should be appropriate for the intended audience. For example a logo for a toyshop could be colourful and playful in its ex*****on however, the same wouldn’t apply to a law firm.