Digi-Fu

Online customer engagement is ever increasing. Now across a growing number of platforms ranging from social, web, app and email it's “critical” for marketers to analyse this data in a single view so to optimise on their campaigns. Forester and Google reveal how only 43% of marketers are effectively using cross platform analytics.

Read more about this in our blog https://bit.ly/3idjgGq

Does Cross Platform analytics really matter- New research shows why it does. We all know just how important data is when making business decisions, and as marketers continue to gather more data through more touch points with their clients it will be critical to figure out how to effectively use this data. Especially now that consumer behaviour has changed by shifting drastic...