Italdesign

The most important product decisions are often made before a prototype exists.

With the New Concept Lab, Italdesign brings validation into the earliest stages of development, combining virtual environments and physical components in a single immersive platform.

Designers, engineers, UX specialists and human factors experts can collaborate in real time to evaluate interiors, ergonomics, layouts and user experiences, turning assumptions into informed decisions before production begins.

Modular, scalable and backed by more than eight years of immersive validation expertise, the New Concept Lab helps reduce development time, costs and environmental impact, while improving product quality from day one.

Discover how validation can start long before the first prototype.
https://www.italdesign.it/en/whitepaper/the-concept-lab-optimizing-your-vehicle-interior-development/

Brussels, 9–10 June. Italdesign is at the Automotive News Europe Congress as sponsor, alongside the senior leaders shaping the future of Europe's industry.

This edition is titled The Race to 2035: Building Europe's Competitive Green Auto Industry. The title frames the challenge precisely: how to reach the 2035 CO₂ targets without losing ground in global industrial competitiveness.

Against a backdrop of mounting pressure: Chinese , rising , accelerating , and reshaping operations across the chain.

This is exactly the context where Italdesign's model becomes most relevant. We are a vertical of design, engineering and manufacturing. A single partner covering the entire development chain, from concept to production. Over 50 OEM clients. 1,300+ professionals across 10 global sites.

In Brussels we have brought one of our most advanced research projects, : a proof of what it means to think about mobility with a long-term view, combining circular material research and advanced production technologies.

The Congress also celebrates the Automotive News Rising Stars, the next generation of driving change across the industry. A recognition we are glad to be part of.

The race has already started.
The companies that will compete in 2035 are making their decisions now.

We are here to them.