TalkingSocial.co

TalkingSocial.co

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We are specialised in Instagram and Facebook strategies, content marketing, marketing strategies and copywriting.

Photos from TalkingSocial.co's post 19/02/2020


Let’s talk about HASHTAGS today! ⁣
So, what is happening on the gram? 😱⁣

In the past few weeks lots of people experienced a significant drop in the hashtags views, with a consequent drop in the overall reach. ⁣
But why is that? Let’s explore the best practice in terms of hashtags use so you can understand if you are doing something different. 💪🏻⁣

SAVE THIS POST TO COME BACK TO IT LATER! 🚨 ⁣

HASHTAGS TIPS & TRICKS 👇🏻⁣

1 - MONTHLY RESEARCH. ⁣
Best practice is to do an hashtag research every month. Create a sheet where you can divide the hashtags per capacity (10k to 30k, 30k to 70k and so on) and find a good number of them to create different sets for every topic you need. ⁣

2 - SUPER TARGET and NO MORE THAN 12.⁣
Old times are over! The use of 30 hashtags is now consider from the platform as spam! So, use 10/12 hashtags max and make sure they are super targeted and related to your pic and topic. ⁣

3 - TALK ABOUT THE PICTURE. ⁣
What I noticed working with different clients and niches is that hashtags that are really speaking about the picture are working best. ⁣
If you have a home forniture for example, don’t use hashtags related to people. ⁣

4 - BALANCE IS KEY. ⁣
How would you use the capacity of your hashtags? ⁣
You need to make sure to use a good balance. Depending on your profile too, try to use 3/4 low capacity ones, 5 medium, and just 1/2 big ones (no more than 200k anyway).⁣

5 - 24H CHECK. ⁣
After 24h from your post is essential to check statistics and understand how it performed. ⁣
You can also check for every hashtag if your post is positioned in the TOP 9 sections. If it is, then take note of that hashtag. Try using it again and use it to start a new research. ☺️⁣

And you? How do you use your hashtags? Let us know how these tips will help you out! 💪🏻⁣

Share this post on your stories to spread the message and help others too. ☺️⁣


@ Turin, Italy

Photos 14/02/2020

Hi socialist ☺️⁣
Let’s talk INSTAGRAM today! ⁣
Every week we will dive into IG specifics features for basic, medium and advanced approaches. ⁣

BASIC - 2 ⁣

Basic guidelines to correctly ⁣
set up a profile. 🙅🏻‍♀️⁣

Create your bio in 5 minutes using ⁣
an elevator pitch! 🚨 🚨 ⁣
First of all, structure your bio following this guide: ⁣

- FIRST LINE: use it to create a match with the interests of your target. ⁣
If, for example, your profile is travel based, use this word in the sentence, as it would be easier for who has this passion to look for you and follow you. ⁣

- SECOND LINE: use it to promote yourself. ⁣
Your biggest interests or passion, your location or what your love. ⁣

- THIRD LINE: it’s your sentence to monetise, o “call to action”. ⁣
You can simply write: DM for more info, or read my latest blog, or check my product, and then add the link of the page you’d love your audience to land on. ⁣

To create an attractive bio you can also⁣
create an elevator pitch. ☝🏻⁣
An elevator pitch it’s a sentence that reflects your account and brand and that can be useful every time you’ll need to promote your business or talk about it.⁣

For example: ⁣
.co is a social media agency account that teaches others the use of social media in a simple and efficient way, and that offers coaching and social media management services worldwide. ⁣

Easy, right? 😊️⁣
Try this out with a timer and let us know how much you took for it! Ready, GO! 💻🙆🏻‍♀️⁣

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