TalkingSocial.co
We are specialised in Instagram and Facebook strategies, content marketing, marketing strategies and copywriting.
19/02/2020
Let’s talk about HASHTAGS today!
So, what is happening on the gram? 😱
In the past few weeks lots of people experienced a significant drop in the hashtags views, with a consequent drop in the overall reach.
But why is that? Let’s explore the best practice in terms of hashtags use so you can understand if you are doing something different. 💪🏻
SAVE THIS POST TO COME BACK TO IT LATER! 🚨
HASHTAGS TIPS & TRICKS 👇🏻
1 - MONTHLY RESEARCH.
Best practice is to do an hashtag research every month. Create a sheet where you can divide the hashtags per capacity (10k to 30k, 30k to 70k and so on) and find a good number of them to create different sets for every topic you need.
2 - SUPER TARGET and NO MORE THAN 12.
Old times are over! The use of 30 hashtags is now consider from the platform as spam! So, use 10/12 hashtags max and make sure they are super targeted and related to your pic and topic.
3 - TALK ABOUT THE PICTURE.
What I noticed working with different clients and niches is that hashtags that are really speaking about the picture are working best.
If you have a home forniture for example, don’t use hashtags related to people.
4 - BALANCE IS KEY.
How would you use the capacity of your hashtags?
You need to make sure to use a good balance. Depending on your profile too, try to use 3/4 low capacity ones, 5 medium, and just 1/2 big ones (no more than 200k anyway).
5 - 24H CHECK.
After 24h from your post is essential to check statistics and understand how it performed.
You can also check for every hashtag if your post is positioned in the TOP 9 sections. If it is, then take note of that hashtag. Try using it again and use it to start a new research. ☺️
And you? How do you use your hashtags? Let us know how these tips will help you out! 💪🏻
Share this post on your stories to spread the message and help others too. ☺️
@ Turin, Italy
14/02/2020
Hi socialist ☺️
Let’s talk INSTAGRAM today!
Every week we will dive into IG specifics features for basic, medium and advanced approaches.
BASIC - 2
Basic guidelines to correctly
set up a profile. 🙅🏻♀️
Create your bio in 5 minutes using
an elevator pitch! 🚨 🚨
First of all, structure your bio following this guide:
- FIRST LINE: use it to create a match with the interests of your target.
If, for example, your profile is travel based, use this word in the sentence, as it would be easier for who has this passion to look for you and follow you.
- SECOND LINE: use it to promote yourself.
Your biggest interests or passion, your location or what your love.
- THIRD LINE: it’s your sentence to monetise, o “call to action”.
You can simply write: DM for more info, or read my latest blog, or check my product, and then add the link of the page you’d love your audience to land on.
To create an attractive bio you can also
create an elevator pitch. ☝🏻
An elevator pitch it’s a sentence that reflects your account and brand and that can be useful every time you’ll need to promote your business or talk about it.
For example:
.co is a social media agency account that teaches others the use of social media in a simple and efficient way, and that offers coaching and social media management services worldwide.
Easy, right? 😊️
Try this out with a timer and let us know how much you took for it! Ready, GO! 💻🙆🏻♀️
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