Competitive Mind

We designed Carta Inter BPER’s cobranding activations for Inter vs Roma football match held on April 5, in San Siro Stadium.

BPER | Inter stand showcased booth, an experience we conceived to make fans prove their love for Inter by cheering out loud into the branded cabin. Our Totem Billboard’s displayed their level of passion and each level unlocked gadgets and custom-made photos taken with sharingbox photobooth.

T-shirt-shooting moment captured fans grabbing official Inter shirts on main screen with our BPER cam and branded frame. This moment announced an iconic one: the award ceremony for the first Carta Inter BPER cardholder, presented by Inter vice president Javier Zanetti.

Sardinian musician Moses Concas half time performance, heated up the stadium and introduced the entrance of a giant Carta on the center of the field. “3-2-1 Inter” video made fans to cheer louder, while promoting the Carta, the protagonist of the show designed by BPER Banca and Mastercard.

Crafting the experience.
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Video editing: Competitive Mind
Video credits: Inter