Thirtyone Design

In the heart of Paris, close to the iconic Place Charles de Gaulle, a and new retail destination takes shape along Avenue de Wagram. Set within a location layered with history, once home to the Théâtre des Folies Wagram, the space carries forward a subtle dialogue between past and present.

Spanning 2.000 sqm across two levels, the store unfolds around a sculptural central staircase, while an exposed ceiling reveals the technical backbone of the space, treated with a refined and intentional aesthetic. Light, volume and materiality interact to shape an environment that is both contemporary and rooted in its context, where movement becomes part of the spatial narrative.

Design by THiRTYONE.

Thank you for sharing with us these past two months of Art Residency dedicated to research, listening and experimentation.
 
Through “La pianta è un corpo”, Cecilia brought a sensitive and radical perspective on the relationship between space, nature and presence, transforming the creative process into an open dialogue between matter, gesture and perception. Her work reminded us that design can be not only about creating projects, but also about observation, care and connection.
 
We are grateful to have shared this journey together and to have welcomed her vision into our studio, from which “Pianta 31” was born: a living organism on canvas intertwining the spirit, energy and individuality of every member of THiRTYONE.

THiRTYONE x x MateriAE at , during Milan Design Week 2026. Goodbye Discomfort, site-specific installation.
 
“Goodbye Discomfort” highlights one of the characteristics of Uniqlo’s AIRism fabric: lightness. A quality often perceived only physically is translated into spatial form: comfort. AIRism fabric, known for its breathability, softness and ability to adapt to movement, becomes a design tool for creating a welcoming and relaxing environment. Lightness is not only physical, but perceptual. The surface moves with the air and gestures, reacting to presence, conveying a sensation of fluidity. Transparency becomes a threshold, fabric becomes atmosphere. AIRism is not just material, but experience: breathability that creates space, softness that becomes gesture, comfort that becomes a sensitive landscape. An environment that is activated by contact and completed by interaction.
 
Design by THiRTYONE