Notomia

Younger generations approach AI with a blend of optimism, caution and curiosity.
Gen Alpha tends to see it as a natural, everyday tool, easy to use and widely accepted;
Gen Z is more skeptical, often pointing to inconsistent outputs and expectations that aren’t always met.

Overall trust in AI remains limited. Gen Alpha shows a more relaxed, optimistic attitude, whereas Gen Z looks for clearer transparency and stronger accountability.

These differences highlight how each generation’s relationship with AI is shaped by distinct experiences and expectations.

Want to go deeper? Download our free report “AI Meets Gen Alpha and Z” to explore how younger generations are influencing the future of AI.
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One of the most innovative aspects of the project was the integration of artificial intelligence to simplify the recycling process of electronic waste (WEEE).​

📷 With this feature, users simply take a picture of an object and the AI instantly analyzes its visual characteristics. The system identifies the item in real time, classifies it in the correct WEEE category and provides clear, actionable guidance on how to dispose of it or where to bring it for repair or recycling.​

This “one-shot” interaction makes the entire flow seamless: just one photo is enough to receive practical information immediately. User feedback highlighted the effectiveness of this approach, confirming its speed, intuitiveness, and accessibility.​

🔎 By embedding advanced image recognition into the app, we transformed what is usually perceived as a complex and technical process into a smooth, everyday action. The result is a more engaging, user-friendly tool that empowers people to contribute to sustainability with ease.​

Moreover:​
♻️ When you choose to recycle, it shows the amount of material that will be recovered from each object.​
🛡️ It includes a dedicated section that explains consumers’ rights.​
📍 It allows users to report shops that refuse to collect WEEE, ensuring compliance with legal obligations.​




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For the website redesign was an opportunity to extend the venue’s experience beyond its physical walls. The goal was to create a digital space capable of expressing the same elegance, warmth, and versatility that define the hall itself.​

🌐 From layout to navigation, every element was designed to enhance discoverability and usability, making it easy for visitors to explore the space, discover events, and request private bookings.​
📸 The interface integrates seamlessly with the visual identity: neutral tones, refined typography, and wide imagery work together to convey atmosphere and personality without distraction.​
🌀 The virtual tour was not treated as an accessory, but as a true part of the experience, a bridge between the digital and the physical, open to anyone, anywhere.​

The result is a website that doesn’t just inform, but invites. A digital extension of Sala Sironi’s character: sophisticated, accessible, and ready to welcome new experiences.​

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🎙️ “Our project wasn’t born in a boardroom. It came directly from the real needs of restaurants and hospitality businesses. Clients asked us to create something that didn’t exist: a service that truly delivered value where others failed.” — Alessandro Nappa, CEO of .it
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“What makes the difference is not just the product, it’s the partnership. Together with Notomia, we learned how to translate our vision into concrete operations. From functionality design to anticipating every possible scenario, the process gave us a method, not just a tool.”​
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💡 The collaboration emphasized:​
• Turning customer feedback into product decisions​
• Designing scalable processes rooted in real operations​
• Shifting from selling a product to building a long-term service partnership​
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“This wasn’t about chasing a perfect product. iI was about building a service created by people, for people. Problems will always exist, but what matters is having someone there to solve them with you.”​
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🚀 Today, My Butler continues to scale while holding onto what makes it unique: a human-first, transparent and collaborative approach to technology.
"We are delivering more than a product: we are building partnerships that last..."​

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