Since the time of the Great Tours, the tourist destination in Italy has been made famous by its irresistible appeal: “Made in Italy”. This simple description of Italy is known worldwide and it denotes art, culture, industry, fashion, sea, sun, nature sights and a way of life, food drink and above all Italian friendliness. Evaluating the evolution of tourism starting from the Second World War we
might come to the conclusion that we have now reached such a degree of prosperity that gives a chance to us all, regardless of nationality, race and s*x, to assume a more prominent and active role in this globalized world. Therefore the considerations on which our entrepreneurial idea is based aeis the following:
-the opening the borders and the economical progress has improved our purchasing power giving everybody the chance to travel and to discover new countries. Modern tourism is based on escape from everyday life, on discovery of diversity and on the constant search for wellbeing, motivations that will never cease to exist
- The second consideration is a critic of this globalized world that alienates people from their own origins, their traditions and culture. Nowadays we are inclined to promote a touch and go tourism, with a superficial approach to the country and often with the mind projected towards the next trip. All these negative aspects lead to people forgetting that discoveries can be made also not far away from where they actually live. Therefore, thanks to the rediscovery of the term “Belpaese”, that identifies Italy with all her beauties, we aim, with the support of a network of freelancers and companies operating within the tourist sector, to valorise through consulting services, typical Italian products, the territory with its traditions and culture, making it possible to discover, as written by Umberto Eco in his book Italy. The Best Travel Writing From The New York Times” : Many Italies
08/02/2014
