DML - Digital Marketing Lab

Stop posting every day on LinkedIn

Most people think more posts = more reach.

Data says the opposite.

In 2026, LinkedIn rewards value. Not volume.

Here’s what is working right now:

📚 Quality over quantity
One clear lesson beats five random updates.
Posts that teach or reframe thinking drive more saves and shares.

🎥 Short-form video
The algorithm pushes short videos hard.
Clear message. Direct delivery. No studio needed.

💬 Conversation starters
Comments matter more than likes.
Ask a sharp question.
Invite debate.
Reply to every thoughtful comment.

🤝 Collaborations
Co-host a live.
Write a post with a peer.
Tap into two networks instead of one.

🧠 AI-driven insights
Study your analytics.
Track who engages.
Double down on topics that drive clicks.

👥 Niche communities
Join focused groups in your field.
Share insight.
Build authority through discussion.

📊 Structured posts
Carousels with one strong idea get saved more.
Clear structure beats long text blocks.

One more shift most people miss:

Clicks are rising.

Between 2025 and 2026, average clicks per post increased by 4.9%.

Likes look good.
Comments build reach.
Clicks build authority.

LinkedIn is no longer a broadcasting platform.

It runs on community and conversation.

Look at your last 10 posts.

Did you post to stay visible?

Or did you post to add value?

Your next post will answer that question.

L'IMPORTANZA DELLA FOTO PROFILO SU LINKEDIN

Sembra incredibile ma su LinkedIn si trovano ancora utenti senza foto profilo o con "foto sbagliate".
ESEMPI DI FOTO SBAGLIATE:

🔹foto troppo piccole o a bassa risoluzione
🔹foto ritagliate da altre foto (matrimonio, foto di classe etc.)
🔹 logo o avatar o fumetto al posto della tua foto
🔹 foto non recente, irriconoscibile rispetto a come sei ora
🔹 foto non professionale (in vacanza, in bikini...)

E tu? Come valuti la tua foto su LinkedIn? Commenta in basso