IFDM

More than an extension of the historic South Kensington museum, V&A East Museum is a new cultural hub rooted in Stratford, at the heart of the Queen Elizabeth Olympic Park. Inaugurated in April 2026, it marks the new focal point of the V&A’s presence in East London.

The architecture is by O'Donnell + Tuomey. Rather than a conventional museum, they conceived the building as an urban sequence: multiple entrances, integrated public spaces, a vertical circulation that turns the visit into a spatial journey.

Inside, the permanent Why We Make galleries offer a non-linear reading of the collection. Objects, narratives and perspectives in dialogue, developed with the V&A East Youth Collective - positioning the museum as a site of co-creation, not just display.

Until January 3, 2027, the museum is hosting the exhibition The Music is Black: A British Story, which traces the influence of Black British music from 1900 to the present day through archival materials, photography, fashion, and sound installations.

&A

Secret Safari is the PPG’s color of the year and it is a versatile new yellow-green that celebrates freshness, authenticity and inner strength. This colour adorns the cover of the Wonder Book Spring edition, marking the beginning of an exclusive partnership between IFDM and Sigma Coatings Italia - a brand of PPG Architectural Coatings Italy.

Secret Safari: a tribute to the evocative power of green - IFDM The relationship between IFDM and the world of color goes beyond simple communication. Over time, the Wonder Book has evolved into a platform for exploration and research. With its ‘stories about color’ accompanying each edition, the book provides professionals with a tool to explore new ways of...