Stylus

Stylus

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We uncover trends, predict change, and provide the intelligence that gives you a true understanding of your audience, and helps your business prosper. With a relentless curiosity for what’s new, what’s now and what’s next, our experts are the authority in over 20 sectors, and have a deep understanding of the most influential emerging trends affecting consumers around the globe. It’s the reason we’

05/06/2023

How does the post-perfection generation want to buy beauty? Gen Zers have reb­­­uffed the high-maintenance millennial look in favour of a more authentic, grittier and even sleazier aesthetic. Brands are tapping into this by using hypersexual imagery, marketing products to combat the impact of hedonism on skin and embracing indie sleaze.

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