Baba Consulting

Baba Consulting

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baba is a market research institute, offering also trends analysis and strategic consulting, with an innovative approach to marketing and communication issues.

04/03/2021

: Politics and Market
Post ideological policy has transformed politics into a market arena, driven by money. There is no connection with “real” society. Policies that govern and benefit real society are debated on their cost. The “politics” of running society must have a motivated connection to benefit real society.

Great moments of crisis offer great moments of opportunity to reunify national goals for common interests. The Pandemic is a common enemy that we need to unify against, but we will be tempted with selfish survival impulses.

The MorphAge shows a chance for recovery, if we are united in an urgent global survival. An urgent survival nature must be shared as an act of unification. We must leave behind local interests to come together with the best energies for a transnational identity.

26/02/2021

: Cultural Models
Cultural modes indicate in the MorphAge there is an issue to substitute the consumption drives with ethical insights. There are many roadblocks on the journey to enacting a common standard of ethics, but we must be swift to focus on the big issues.

In order to achieve these goals, we must bypass ineffectual communication and performative action. This is a great project of moralization and realization that needs to happen to combat performative ethics.

We must replace the performative nature of inclusivity which may have good intentions, but ultimately cloud the final goals. Avoid futile and ingenuine efforts in the cause for positive change, if they only serve as a diversion. Authentic inclusivity and diversity require action to achieve the final goals of cultural ethics.

25/02/2021

: Society
The society we inherited is a frightened one. We are undergoing massive change on all fronts: climate change, a global health crisis, and social upheaval. The future of our society is frightening because of the instability of the present.

Surviving this instability into a frightening future becomes the major theme of society in the present. Survival is deeply tied to the physical isolation we face currently. Isolation is a functioning tool of survival, allowing us to survive against a viral and invisible enemy which thrives in mass amounts of physical connection. Directly related to the pandemic, isolation suggests themes of preservation and purification.

During this great change as a society, what are we going to preserve to take with us into the frightening future? What will help us survive this great ?

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