SEIGRADI

When a topic becomes saturated, the value is in the angle.
Black Friday, Christmas shopping, seasonal deals—every year the media cycle repeats itself.
The risk? Saying something the audience has already heard a thousand times.

With Trovaprezzi, we chose a different path:
we used the data behind seasonal shopping peaks to read how consumer behaviour is actually evolving—more strategic, more analytical, more intentional.

Not noise.
Not “top deals”.
A sociological lens on digital behaviour.

Result: national coverage across ANSA and a wide mix of generalist, tech, lifestyle and consumer outlets, positioning Trovaprezzi as a real-time observatory on digital consumption.

This is what strategic PR does:
turns predictable topics into meaningful insights.

ASK SEIGRADI | What journalists really value in a PR pitch (2025)

Journalists aren’t overwhelmed by news.
They’re overwhelmed by irrelevant pitches.

And this is the real reason why most PR efforts fail.

What actually matters in 2025?
Three elements, always the same:

1. Relevance
86% of journalists ignore a pitch if it’s not aligned with their audience.
Relevance is respect. Everything starts here.

2. Quality
Short, clear, useful.
Less than 200 words.
Zero buzzwords.
A pitch is not a manifesto.

3. Relationships
A pitch works when there is trust behind the signature.
Media relationships cannot be improvised or bought.
They are built over years of accuracy, reliability and respect.

At SEIGRADI, this is the foundation of our work:
turning global tech messages into local credibility, and building PR that journalists actually read, value and amplify.

👉 Want to strengthen your pitching strategy for Italy?
Book a Strategy Call.

SERIES | VOICES OF SEIGRADI CLIENTS
Inside the Partnership: What Working With SEIGRADI Really Feels Like

“Working with SEIGRADI means being understood instantly — even the things we never say out loud.”

That’s what clients tell us most often.
Because they feel we grasp both their explicit goals and the subtle, unspoken needs that truly drive their communications.

Not just ex*****on. Interpretation.
Not just tasks. Understanding.
Not just PR. Partnership.

When clients say “you read between the lines better than we do”, they’re describing the core of our work:
turning nuance into clarity, and clarity into action.

SEIGRADI
Italian Tech PR for global innovators.

Save this if you’re choosing your next PR partner.
Follow for more real client insights.