Reco4

algorithms and data mining techniques, exploiting big data technologies, Reco4 offers, through a recommendation engine, the ability to score the propensity to purchase a product or a service of your customers. Applied to marketing campaign ex*****on, Reco4 analyzes historical data to create and improve predictive models aiding campaign ex*****on. In this way, Reco4 drives targeting activities in order to address every single final customer to the right product. Giving a marketing campaign target or promotion, using Reco4 system, a CMO is able to identify the users with high likelihood in redemption, optimizing the success rate and saving contact and management costs.