LC group italia

THE NEW GUCCI COLLECTION BECOMES A FILM
The brand has revealed that Gucci's new SS21 collection will be presented with a seven-part film set in Rome starring Billie Eilish, Harry Styles and Florence Welch.
The seven episodes will be released during the GucciFest, a digital review that will take place from 16th to 22th November.
15 independent designers will also present their collection at the show, making GucciFest look like a counter-digital fashion week.

Back on track with organics.
The world of organic and natural product will be meeting again in Bologna - in full compliance with all safety regulations - for Sana Restart, the trade show aimed to kickstart the entire sector after the difficult last few months.
SANA RESTART will focus on the topics and market segments that have consolidated SANA as Italy’s key showcase for organic and natural products: Food, Care&Beauty and Green lifestyle.
Alongside these longstanding themes, Sana Restart, this year will be inaugurating two new sections: Free From Hub, the idea showcase for products that are not only natural and organic but also “free from”, and Sana Organic Tea, an area dedicated to a wide range of teas to be enjoyed throughout the day, from breakfast to dinner.
The LC group Italia team will be present at the Sana Restart 2020 edition to enhance our knowledge on food, beauty and green lifestyle market. Please contact us at [email protected] for more information.

In the era of total communication, fashion brands try to capture attention, entertain and bring followers to think.
Some brands have started to confer more importance to audio communication.
Spotify is the favorite platform for music and that’s why Virgil Abloh, DJ and creative director of Louis Vuitton, has created the playlist "Music journey" for the French fashion house. This brand is just one of many that has chosen to communicate through this music app. As a matter of fact the accounts of Alexander McQueen, Prada, Fendi, Gucci, Msgm, Dsquared2, Marc Jacob and Philosophy by Lorenzo Serafini are already online.
Other brands have instead focused on different kinds of entertainment mixed with culture: Prada is organizing Possible Conversations, a format that offers conversations between artists, thinkers, curators, while Dior is creating a series of Talks on feminist artists; Regarding Chloè the brand did Voices of interviews and practical things. Chez Maison Valentino decided to do unplugged concerts and poetry readings.