GREENPROF

mentale si trasforma in elemento strutturale del territorio. Un nuovo concept indispensabile per lo sviluppo
e la diffusione di una cultura della sostenibilità
che consente alla ricerca scientifica, all’innovazione tecnologica e all’applicazione pratica, di rappresentare il florovivaismo come driver di sviluppo economico e strumento capace di valorizzare le smart cities del futuro. A new idea of what exhibition means, for new, sustainable relations. One place to explore the connections among
the environment, well-being, sustainability,
the construction industry, energy, public institutions and work. An innovative network where companies,
professionals and stakeholders can meet
to design the floriculture sector of the future. GreenProf promotes an integrated vision
in which ‘green’ is transformed from an ornamental feature into a structural component of the territory. A new concept vital to the development
and spread of a sustainability culture allowing scientific research, technological innovation and practical applications to show how floriculture is a driver of economic development and a tool capable of improving the smart cities of the future.