PI

Just wrapped up our weekly strategy call, and it was a good reminder that building products is never just about writing code or shipping features.

In one session, we aligned a fully distributed team across content, growth, design, and engineering. On the content side, we’re tightening YouTube consistency and increasing output. On the growth side, live ads are already driving installs and early leads. We also onboarded a new UGC creator who’s moving fast and delivering strong results in her first week.

On the product side, Powermate is making real progress. Milestone 2 is nearly complete, with the app heading to TestFlight and App Store submission next. There’s still refinement to do in UX, data visualization, and flow, but the foundation is there and moving quickly. The goal is clear: a stable, live new app ahead of the Christmas push.

What stands out most is how connected everything is. Content creates demand. Demand brings conversations. Conversations shape the product. And none of it works unless design, engineering, and marketing move together.

A complete new version of .app is coming up by Christmas, stay tuned!

We were so pleased to have our CEO attend discussions at International Global Engagement and celebrate the victory of Murad Ismail in the recent Iraqi elections.
This victory marks the beginning of a new era for Iraq, Yazidis and other minorities to rise and voice their needs and hopes.
Murad Ismail compassionately communicated the hopes and desires of the Yazidis to a group of supporters and friends of Yazidis, who saved the lives of many during the 2014 Genocide and remain committed to continuing their support for the Yazidi cause.
As a tech company with Yazidi roots, we at PI believe Murad needs our support more than ever to build the right tech infrastructure for his campaign to succeed.
Murad’s vision is to build a platform for all Yazidis and Iraqis to communicate their needs directly to their MPs. We believe this is something we can start building and are calling on our community to support us in making it happen.