Homegrown by Alterego

d chemical free products.

‘Alter ego’ means ‘second self’. We truly believe that each citizen of this country is an Indian at heart, no matter where they are. Through our products, we hope to strike a chord with today’s generation and reconnect them with their roots. We craft eclectic apparel that are the perfect blend of traditional and modern, to demonstrate the versatility of age-old Indian techniques and crafts. We aim to create products that will appeal to today’s global citizen, and help them rediscover their alter ego. We select the artisans personally, by travelling to different parts of India, hence promising genuine products of superior quality only. We have tried to integrate our love for travel and gaining new experiences with our commitment to deliver the best quality products our country can create.