Polaris

Technology connects systems.
Branding connects people.
Northgrid built on vision. Designed with clarity
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A strong platform deserves a stronger identity.
Northgrid’s brand system, designed to scale.
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Black. Bold. Intentional.
For TAVASTRI, the packaging and collaterals were designed to mirror strength, confidence, and modern femininity.
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The colour palette wasn’t decorative — it was strategic.
Black and bold hues were used to translate TAVASTRI’s brand language into a strong, confident, and luxurious physical presence.

The TAVASTRI logo is our interpretation of modern Indian femininity.
Graceful yet commanding. Soft yet unbreakable.
A visual identity shaped through form, balance, and quiet power.
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For TAVASTRI, we crafted more than a logo.
We translated strength, heritage, and femininity into a visual identity that speaks power with grace.
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Taking a moment to look back—learning, experimenting, building. Repeat.
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Designed with the global shelf in mind.
Hale Press needed a packaging design that could stand strong in export shelves while staying clean and universally appealing.

Minimal colours, crisp visuals and straightforward typography ensure the product story feels premium, pure and easy to understand across regions.
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Rooted in Indian folk art, this wedding invite is illustrated from the ground up — inspired by temple motifs and the vibrant styles of Pattachitra and Mithila.
Every line and colour is drawn with intention, echoing rituals and traditions passed down through generations.

At the centre sits a four-petal mandala with musicians, sacred symbols and the main wedding moment — a simple yet rich celebration of sound, ceremony and union.

Surrounding it are small illustrated scenes that capture the rituals and blessings that complete the story of two souls coming together.

A handcrafted blend of love, culture and tradition.