The First Fork Media

Say Hello to Aditi, a passionate Green Space Stylist who gives beautiful makeovers to balcony and terrace gardens, conducts corporate workshops, and curates DIY kits under her brand name, The Greenish Affair.

After a 7-year career in Media & Communication, Aditi found it difficult to manage work when she became a mother. She tried working from home but it did not give her the same happiness. Aditi was diagnosed with postpartum depression soon after. She started using gardening and home decor as coping mechanisms and gave new looks to her home and balcony.

Soon enough a friend reached out to her for a balcony makeover and this led to the start of her entrepreneurial journey! She left her job in January 2020 just before the country went into lockdown and worked towards building her brand full time. After completing more than 12+ projects, she finally registered her firm in January 2021.

Similar to all start-up journeys, Aditi faced a lot of challenges and hurdles in the beginning. People wanted an eco-friendly space but weren't ready to pay fairly. However, Aditi did not lose hope and kept working to build a strong and niche clientele for The Greenish Affair.

“What makes us different from the others is how we achieve functionality along with the aesthetics, in every space we create. We take pride in the diverse design options we offer and ensure that each design is unique,” says Aditi.

Entrepreneurs like Aditi are true inspirations. We admire her spirit and wish her luck in all future endeavors!

If you are a business owner, contributing exceptionally in your field, and want to inspire similar minds around you then reach out to us at [email protected] and get a chance to feature your business on our page.

What is ?

is a feature series put together by us to acknowledge, appreciate, and admire, small and big business owners doing incredible work in their field. This series aims to give a shoutout to their work, as well as inspire and encourage other creative minds to take the leap of faith and chase their dreams.

This time in the series, we bring to you the story of an 18-year-old home-baker and entrepreneur, Namrata Karani!

Born and brought up in a small town called Warangal in Telangana, Namrata had always been pursuing baking as a hobby until the break of the pandemic. Seeing such large numbers of people suffer due to Covid broke her heart and she decided to do something on her own to contribute.

Under her brand, Ovenly, Namrata started off by selling cookies and soon added muffins and cakes to her menu. She donated all the proceeds from her bakery sales to covid relief work, which was a whopping 41K INR!

As a young home-baker operating in a small town, Namrata faced many hurdles when it came to finding buyers at her price range. Skeptical at first, they, however, came around after giving her goodies a try, and seeing the hard work she puts into making each creation look perfect.

In a short span of time, Namrata has successfully delivered more than 200 cakes and 500 cupcakes. And she keeps adding more customers to her clientele base each day. Big kudos to Namrata for turning her passion into a service for the greater good of the needy!

If you are a business owner, contributing exceptionally in your field, and want to inspire similar minds around you then reach out to us at [email protected] and get a chance to feature your business on our page.

What is ?

is a feature series put together by us to acknowledge, appreciate, and admire, small and big business owners doing incredible work in their field. This series aims to give a shoutout to their work, as well as inspire and encourage other creative minds to take the leap of faith and chase their dreams.

Happy Friendship Day, everyone!

On this Friendship day, we bring to you the most unexpected friendship of all - Burger King and McDonald's.

Burger King launched a 'A Day Without Whopper Campaign' where they stopped selling their most popular burgers, The Whopper, for a day. This was done especially to try and increase sales of Big Mac Burgers from McDonald's for that day, since McD donates all their Big Mac sales from that day to help children with cancer. Burger King encouraged customers to go buy the Big Mac and even sent their mascot to McD to increase the impact of the campaign.

This gesture of 'Friendship' was Burger King's way of showing support to the campaign, which was a lovely and big-hearted move on their part!

The fast-food giants, Burger King, and Mc Donalds are well known for their rivalry. The brands miss no chance at taking digs at each other on social media.

The campaign helped Mc Donalds sell around 73,000 more Big Macs than before and helped Burger King win hearts all over the internet.