Market Research

Market Research

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16/08/2015

Mobile phone usage in India has reached near saturation levels with 892 million telephones of which only 30 million are landline. In a population of 1.21 billion and a country where 700 million citizens earn less than $2 per day, this accomplishment is truly breathtaking. Rural teledensity has crossed 40 percent, while in the cities the number of phones exceeds the number of residents by 46 percent, largely due to the practice of maintaining multiple SIM cards

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