Xeno Co-lab

'Everyone sees the world differently!' And this is true even for the digital world. It has always been our team's quest to decode how diverse user segments perceive the world differently and how do we need to design for inclusion considering the differences. Here is an interesting articulation of 4 consumer attitudes based on our experience of understanding behavioural patterns, their drivers and how do they reflect in one's usage and interpretation of digital privacy. - https://maximized.medium.com/different-attitudes-different-t-c-d15a182393bc

This article is an extension of a webinar hosted by our team to share insights around impact of Indian culture and societal structure on people’s behaviours in the digital world. You can watch it here - https://www.youtube.com/watch?v=u_waq8rOga8

Different Attitudes, Different T&C* What makes diverse consumers understand & interpret digital privacy differently?

has always been an interesting market for the global companies dive deeper into the context and design products & services for the complex and . While doing so it is important to plan the mindfully to achieve most with the available resources and teams. Here are some of our suggestions that our team follows and to anyone who is planning a field in India through our third article of the series.
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Dive into the second article of our Research Tips and Tricks blog series: Navigating Diversity in Research Projects! Here are our thoughts on how to holistically navigate diversity within our research projects and achieve inclusive insights to ensure the research captures the voices of all users. This article covers everything from planning a diverse research sample to synthesis insights through an intersectional lens.
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How to navigate diversity within research projects Part 2 of the Research Tips & Tricks article series by Xeno Co-lab

We are starting a new exciting article series that answers some of the crucial and interesting questions that we deal with when planning for . We have framed these broader enquiries into articles that focus on one area at a time and have tried to articulate the complexities based on our experience of working with and in .

The first article tries to answer one of the most important question - 'How to approach research projects so that you are able to get maximised outputs'!

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