LTTRBX

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Creative Strategy is the strategic approach a company needs to take in developing and implementing steps that will promise the growth of the business. It is primarily an outline of how the end goals are planned to be met. Developing your brand’s creative strategy requires heavy time, energy, and a portion of your marketing budget. Content Marketing is a style of Creative Strategising. Two effective creative content marketing strategies are 1) Using Humour, and 2) Writing a Killer Headline.
Humour, well because: Research shows that when you make customers feel happy, they react in a positive way to you and your brand. It’s all about Psychology. At the same time though, ensure your humour is natural, as forcing it would just backfire. Next, a killer headline attached to the content you aim to provide for your audience will rarely fail, although ensuring that you follow through on your promise in the headline is a must!

Your brand message creates a communication channel between your business and your target audience. It is directed towards appealing to their values and desires, and is conveyed through the content and information you provide to them. Why do consumers today want a brand message? They need to make decisions, and this is helped through providing consumers with giving them a specific value, belief, or passion for them to relate to. Your brand message will allow for your company’s values and reputation to be strengthened in the outside world, and for you to resonate with your ideal audience. An example is Levi’s slogan, “Quality Never Goes Out Of Style” - which appeals to customers who value quality and image over price!

One of our members at LTTRBX was asked about the thrills and difficulties he experiences about his role as a Lead Generator. Read up on what he has to say!