Multia

Most people think good work comes from big ideas.
It usually comes from small habits done every day.

One thing I keep telling everyone at Multia:
Don’t start your day by jumping into tasks.

Take 20–30 minutes first.
See what’s happening.

What are brands putting out
What feels fresh
What already feels repetitive
What people are reacting to

It changes how you approach everything after.

This applies to everyone, not just designers.
Content, strategy, accounts, all of us.

A few other habits that help more than we realise:

• Saving references, even if you don’t need them yet
• Naming files and structuring work properly
• Taking a break before you finalise something important
• Asking “why are we doing this?” before starting
• Looking at your own work once like you’ve never seen it before
• Noticing things outside your screen, signage, packaging, spaces
• Writing ideas down before they slip
• Pushing one more version than you planned

There is something deeply comforting about food that feels authentic, familiar and rooted in home. 

brings that feeling into everyday life through thoughtfully prepared products made with handpicked ingredients and genuine care. Born from the founder’s own effort to balance health, time, and convenience, the brand is shaped by the warmth and guidance of his mother, along with recipes inspired by traditions passed down through generations.

At Multia, we shaped a visual direction using hand drawn illustrations, earthy tones and brown paper textures to express authenticity, honesty and everyday goodness. The result is a packaging system that feels true to the brand and easy to connect with.
 
(meal prep, food branding, food packaging design, consumer food brand, FMCG packaging)