FCA - Flying Colours Academy

school. It is an external centre where people can pursue their interests

· What are the offerings/ programs segments like? o Segment 1: Educational programs

o Segment 2: Hobby / Activites

o Segment 3: Personality and self development programs

o Professional development and career oriented (can also be informative programs to increase knowledge base such as financial, management programs etc)

· What is the business objective? o It is an overall learning hub

· What is the marketing objective? o To get 100 admissions in the first semester (March – November) initially for the engineering based courses

o To get 300 admissions across 3 courses (engineering, foreign language and one other) in 1 year

· What is the Target Group? o 18 – 25 years

o Students

o Independent in the thinking and mindset (are aware of the things that they want to pursue for themselves, and are willing to work towards it)

o Looking for opportunities for self growth

· What are the brand personality traits? o Developmental (Holistic Growth focused)

o Mentor

o Professional

o Helpful/Friendly