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Our mission is to provide all-round "go to" market solutions that enable high-tech companies to multiply the value they derive from their existing ideas, products and capabilities. During their decades of working for many mid-sized to large high-tech companies, our founders have used "go to" market solutions to transform many of their products and services from laggards into increased sources of r
02/12/2020
Checkout my latest blog post: Consent – Have You Given It Or Not?
Consent – Have You Given It Or Not? | GTM360 Blog I amplified the first point in Your Personal Data Is Not Sold, Just Used. (Spoiler Alert: My credit card company did not sell my purchase data to AirBnB.)
18/11/2020
Checkout my latest blog post: False Positive Primer
False Positive Primer | GTM360 Blog While the generic definition is quite clear, the interpretation of these terms can be quite confusing in individual situations.
04/11/2020
Checkout my latest blog post: Traditional Media Has Itself To Blame For Its Downfall
Traditional Media Has Itself To Blame For Its Downfall | GTM360 Blog As though threats caused by generational shifts are not enough, traditional media is not helping itself with its attitude and behavior.
28/10/2020
Checkout my latest blog post: Driving Greater Sales Marketing Alignment – Sales POV
Driving Greater Sales Marketing Alignment – Sales POV | GTM360 Blog In Driving Greater Sales Marketing Alignment – Marketing POV, we covered the solution to the misalignment problem from the POV of Marketing.
23/09/2020
Checkout my latest blog post: Don’t Go Global Without Cracking The Value Proposition For Foreign Markets
Don’t Go Global Without Cracking The Value Proposition For Foreign Markets | GTM360 Blog We regularly come across founders of software companies who have achieved a certain degree of success in India and now wish to take their product global.
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