Rare Ideas

Our team attended the, 2026, India Lens, last week.

What a great experience it was to learn, listen, and be part of some genuinely stimulating conversations around Indian design practices & thinking.

Huge thanks to all the speakers for sharing their thinking, experiences, and lessons so generously. It’s always grounding to hear from people who are deep in the work and still curious about it.

*trnnh .id .jit.singh

We’ve just published the full case study of the rebrand on our website.

This is especially useful if you’re:

- A founder in the hospitality space thinking about rebranding
- An entrepreneur trying to understand what rebranding really means and what it’s supposed to do for your brand

Rebranding isn’t about changing a logo - it’s about reshaping perception, refining your story, and building cultural and commercial relevance.

Link in Bio.

Would love to hear what you think - drop your thoughts in the comments if you’ve ever gone through or considered a rebrand.