Mili.Sinha

Chances are that you've heard the term "brand identity design" from somewhere⚡⚡⚡
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Brand identity is the visual tangible element of your brand. Your logo, website, colour palette, advertising, tone of voice, etc all contribute to your brand identity.
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Brand identity brings recognisability and the unique experience you give to your audience.
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As a business📈 having an identity is CRUCIAL! It's like having a piece of strange machinery without the manual to educate you on how to use it.
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Just like that, your brand identity helps your audience👥 discover who you are and how you can help them. 😃
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Do you think having a brand identity is important for businesses❓ Let me know❗️

Brand strategy... 🤷🏻‍♂️ what is it exactly & why should you care?
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If you’re wanting to truly succeed in business📈, then going without a brand is unacceptable. Sure you can make a few bucks, but you’re unlikely to make a significant impact without it.
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It fits that really grey space between your corporate strategy🎯 ie. how we make cash. And connects the dots to the client👥 & the experience they have.
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To truly nail it you need to know your promise, what’s your experience promise, what’s your value promise & what do each of those mean to you.

Need help with your brand? DM me.

Are you wanting a brand that works for you & sharply communicates your voice to the world?

One things for sure, you need to leave your perspective at the door & look at things through a broader lens.

Brand strategy is not about what you may think looks good, or bad.

Brand strategy is about connecting the dots so your target consumers can quickly adopt who you are, why you exist & why they should pay attention.

It’s about slowing down, zooming out & becoming calculated about the impact your brand will actually make.

DM me if you’re in need of a brand strategist 😉👍

You're a fantastic designer that's good at solving problems... but maybe you're ready to take a deeper role with your clients. But this brand strategy stuff, it's hard to figure out on your own. And you're stuck trying to piece together all of the little parts of the puzzle.
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So, any strategy you want to make for BRAND/BUSINESS, you need to study and analysis the gap as per market and consumer desires.