Digital Desi

Go through the rollercoaster journey of one of our favorite brand Bewakoof.
And don't forget to visit their Instagram page (tag the page)

The Quirky Tale of Bewakoof

With 👩‍👧the brand aims to connect with people on an emotional level and encourage them to help the women in their lives, and their mothers re-discover the joys of their childhood.
For this campaign Amazon India partnered with Humans of Bombay, sharing the story of a real mother and daughter, with the former sharing her inspiring tale of breaking barriers and pursuing her childhood dream.

This campaign comprising of two videos, the first film features a retired woman being reintroduced to her love of music by her childhood friend. It has clocked more than 2 million views on the brand’s YouTube channel.
he second one is about a daughter who discovers from her school coach, a new side of her mother. The video crossed a whopping 12.9 million views on YouTube in a short span.

Do you know Amazon’s logo shows a smile from A to Z in the name to signify that “the company is willing to deliver everything to everyone, anywhere in the world.”