Know Branding

The Twentieth Century

At the beginning of the twentieth century, commerce and industry in the western world thrived; more people than ever before could afford to spend money on branded goods and luxury items.

Products such as Coca-Cola®, Heinz branded condiments and more expensive goods like cars were all in high demand. The desire for branded products in industrialized countries was stimulated by the continued rise of mass media. Graphic design, advertising, and marketing also encouraged this ‘consumer’ economy.

Before television became the go-to platform for advertisement and sponsorship, corporations paid for broadcasts during radio programmes. The messages used in these commercials propagated the notion that brands could bring about happiness – not only would a brand-name vacuum perform better than others, it also paid for an entertaining radio show.

With competition between brands becoming more heightened, corporations aimed to create professional and cohesive images to represent their products. There was big business in targeting specific audiences by injecting a certain ‘look’, style and personality into specific products and companies. Apple Computers’ iconic ‘1984’ television advert, inspired by the George Orwell novel of the same name, showed users breaking free of their rigid confines using the Apple branded Macintosh computer. This was an early example of a corporation selling a concept or an ideal, focusing less on the product itself. This trend became popular, with businesses beginning to focus more on long term corporate identity rather than short ad-campaigns.

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Many ancient civilizations made use of branding in order to sell their goods to the masses. In ancient Babylon, merchants attracted buyers to purchase items such as spices, wines and rugs with a verbal sales pitch. To explain their offerings to a mostly illiterate populace, in places like ancient Egypt, Greece and Rome, they hung pictorial signs and painted their storefronts. There are markings on the walls of the ancient city of Pompeii that illustrate writing being used for advertising purposes.

More than 3,000 years ago in the Western Zhou Dynasty of China, trade fairs were held, where vendors pitched their wares using displays. It was in China that paper was to be invented, along with block printing, opening the doors to mass communication.

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We are experiencing the platinum age of
Branding with different software, machines,
surface and most important about how the world
being are more close to each other.

While experiencing branding in todays age,
lets have a tour about the history of Branding
since ancient times.

Know Branding
Call +91 7709763433/ +91 8669123396
[email protected]