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02/06/2026
Digital now AdEx’s shock absorber as macro pressures force brands to revisit media plans
TAM AdEx’s Feb-April 2026 data shows one clear winner: digital. While TV, radio & print remained restrained or volatile, digital advertising stayed sharply above the average-month benchmark
https://www.313media.in/blog-NjUy
09/05/2026
English dailies: Is growth now a metro game?
The ABC data for July–December 2025 shows that growth, where it exists, is increasingly tied to depth in core urban markets rather than expansion across geographies
https://www.313media.in/blog-NjQz
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