ValueQuest - Internet Marketing Consultancy

6 critical decisions CEOs must make to address the strategic challenge posed by the digital revolution. http://www.mckinsey.com/insights/strategy/strategic_principles_for_competing_in_the_digital_age?cid=DigitalEdge-eml-alt-mkq-mck-oth-1405

Strategic principles for competing in the digital age Digitization is rewriting the rules of competition, with incumbent companies most at risk of being left behind. Here are six critical decisions CEOs must make to address the strategic challenge posed by the digital revolution. A McKinsey Quarterly article.

Internet Display ad to overtake paid search by 2015. Mobile will leapfrog radio, magazines and outdoor to become the world’s fourth-largest medium.
http://tcrn.ch/1ijN122

Internet Ad Spend To Reach $121B In 2014, 23% Of $537B Total Ad Spend, Ad Tech Boosts Display |... Global ad spend is on track to grow 5.5% this year to $537 billion, while Internet advertising will account for nearly one-quarter of that, at $121 billion,..

And this is exactly why Twitter is so much fun!

Short, simple and great post by Steve Sammartino that explains how startups can leverage social media and build brands.
http://startupblog.wordpress.com/2014/02/25/how-a-new-brand-can-gain-trust/

How a new brand can gain trust This post by Seth Godin got me thinking about how to generate trust when we are a new brand or startup on the block. Here is what I think: Building trust is simple. Create stories by doing things w...