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ET Media Labs is India's one of the leading Online Ad Technology and Analytics company. An IIT & IIM alumni venture, ET Media has made a striking stand in the industry within a year of its existence. It started with the mission to develop best-in-class technology & analytics powered solutions to help businesses leverage full potential of online media buying by garnering 30% better ROI.

21/11/2024

As more and more brands in India gear up to expand their businesses globally and contribute towards the India story, it has become even more critical to pivot to newer strategies, around growth levers and custom nuances, especially when it comes to moving from one international market to another.

Check out how ETML X Friendly Diamonds partnership resulted in massive success in the USA market in a category which is very competitive and cluttered. With ETML’s expertise in audience targeting and data analysis, Friendly Diamonds turned clicks into loyal customers, expanding both reach and revenue. Click on the link to explore more.

Photos from ETML's post 12/11/2024

From Google introducing channel level ad category blocking on YouTube to Meta building AI search engine to compete against the leader, from AppsFlyer's latest mobile ad ranking to Google Analytics adding new segment sharing, read all this and much more in our latest edition of Monthly Newsletter- ETML Growth Notes.

Click on the link in the comments to subscribe to our Monthly newsletter- ETML Growth Notes, for the most relevant updates from the Growth Advertising & Analytics world.

ETML Growth Notes is your regular dose from the world of Growth Advertising & Analytics. This newsletter, from ETML, takes you through the latest updates that might affect your business and some critical bytes related to data & analytics.

04/11/2024

Mastering the Growth Stroke for with Meta's CTWA campaigns. We are indeed excited to share the success around painting a seamless customer journey using CTWA Ads.

Berger XP aimed to elevate their B2C lead generation by getting more qualified leads and reducing manual efforts. Click to WhatsApp Ads by Meta fit right into the requirement as they were not only effective in achieving the business goals of delivering low cost per lead and improved CR% but also these campaigns helped bring in the much required operational efficiency in the system.

22/10/2024

At ETML we have always been at the forefront of chasing sustainable business growth for brands.

We truly believe that success for a brand does not come from only optimising campaigns for them. In fact it happens when you solve for growth.
Data runs in our DNA. Over ten years of experience have helped us build data models & testing frameworks that help us deliver remarkable Advertising ROI.

DM us to connect with today.

Photos from ETML's post 11/10/2024

We are delighted to share IMPACT Weekly Magazine's print edition featuring Amitek Sinha, Co-founder & COO, ETML alongside some of the best leaders in the country. The detailed article focuses on Indian e-commerce ecosystem, digital lending, and the rising phenomenon of flagship sales by marketplaces over the past few years.

Amitek Sinha in his piece highlights the strategic importance of these flagship sales and the dedicated marketing needed for success. He further emphasizes that understanding both business synergies and culture fit is key to navigating these deals effectively.

Thank you IMPACT Weekly Magazine for the feature. Annurag Batra Nawal Ahuja

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