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๐๐๐ฏ๐ข๐ฏ๐๐ฅ ๐๐จ๐ซ ๐ก๐จ๐ฌ๐ฉ๐ข๐ญ๐๐ฅ๐ข๐ญ๐ฒ ๐ข๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ?
In India about 500 million Indians travel regularly, of which 24 million Indians travel to different countries. Now since international travel is becoming extremely difficult, this opens an opportunity to tap these 24mn people.
Hospitality industry professionals should focus on religious, wedding, medical, and vacation travel segments. And if we talk about specific seasons, then Diwali and Dussehra period could bring in good cash-in opportunities.
But the need of the hour is to instil the confidence in people.
How do you plan to achieve that? Share your thoughts in comments section.
24/09/2020
๐ ๐ช๐ฎ๐ข๐๐ค ๐ญ๐ข๐ฉ๐ฌ ๐ญ๐จ ๐๐จ๐จ๐ฌ๐ญ ๐ฒ๐จ๐ฎ๐ซ ๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐ซ๐๐ญ๐๐ข๐ฅ ๐ฌ๐๐ฅ๐๐ฌ
As customers plan to visit non-essential stores less often now and plan to purchase more products online, how to capitalise on this channel shift?
Here are 3 quick tips -
1. Retailers must invest heavily in their website designs and fulfilment capabilities to offer consumers more competitive shopping experience
2. Having a greater focus on digital marketing will also drive top of mind appeal with email communications particularly important to entice the older age groups who are less likely to use social media
3. As older shoppers are often less accustomed to shopping online, retailers must also ensure that their websites have clear navigation and should offer a web chat customer service option to make these shoppers feel more comfortable and to drive purchases
What initiatives are you taking to improve your digital sales?
17/09/2020
A frequently asked question from almost every business owner that we come across these days - How to manage business during Covid-19?
So, we have put together following 5 strategies to help you stay ahead during these torrid times ๐
1. Collaborate: Collaborations and integrated business models are the need of the hour. E.g. - Packaged food products companies can collaborate with hyperlocal services to ensure door-to-door delivery
2. Rediscover: Add unique and newer services. E.g. - B2B e-commerce platforms can expand to deliver PPE and medical kits, health and hygiene products to government bodies, hospitals, and essential services companies
3. Community Networks: e-commerce firms can build a hyperlocal business model to tap the long-term essentials delivery market.
4. Social Platforms: Leverage social media presence to understand customer preferences for customer acquisition. Connect to your target customer group through Facebook Live and understand their preferences.
5. MarTech: Use visitation pattern analysis of your customers to fine tune messaging for your business and deliver it to them at the right time even when they are at home.
If you want to learn how you can easily optimise your local presence on Google, go for this FREE course and certification called โGoogle My Business Basicsโ offered by Google.
If you need any more info, let us know. Would be happy to share.
14/09/2020
Which sectors are capturing footfall ๐คทโโ๏ธ?
is slowly returning to retail destinations following the peak of the coronavirus pandemic, but which sectors are capitalising on that traffic and enticing customers into their stores?
Food and beverage operators and stores that offer services, such as banks, nail bars, hair salons and estate agents are capturing an increasing proportion of shopper footfall since the easing of lockdown measures.
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