Yaarlog Films

Client: JK Tyre & Industries Ltd.
Agency: Cheil India
Director: Rajesh Hota
Managing Partner: Vikas Mishra

DOP: Sparsh Hasija
Production Designer: Madhu Bhatiya
Line Producer: Ranjit Das
DA & 2nd AD: Snigdha Pandey
1st AD: Amaan Pandit
1st AC: Rohit Vyavahare
Stylist: Diksha Choudhary
Gaffer: Ravi
Focus Puller: Java Motion
Art Assistants: Prabhat Sharma
Production Controllers: Harsh Gujjar
Production Assistant: Aniket Basoya
Costume Assistant: Prince
Dressman: Shamsunder
HMU: Roshni Jinwal
DIT: Yogesh Java
Camera: Java Motion
Lights: Flemingo Lights
Track & Trolley: Flemingo
Sync Sound: Shri Ram Sah
Food: Kuldeep Gupta Catring
Spot Head: Umesh Kumar
Set Facilities: Sudip Das
Cars: Omprakash Travels

Featured Cast & Juniors : Shweta Suvej
Artist: Neha & Laksh*ta

Post Producer: Vineet Chauhan & Vishal Panwar
3D Graphics & VFX: Vishal Panwar
Offline & Online Editor: Aizaz & Paras Gandhi
Grade: Manohar Naik
Music & Sound Engineer: Yousuf Hussain

We created an AI-nthem from scratch, a journey starting from a digital launch film that was broadcast on TV.

The brief was to create a campaign to celebrate 50 years of Sintex, position it with a National Pride in a way that reflects the Brand’s stand that almost every building in India has a Sintex tank. Sintex has been serving and safeguarding water in India for the last five decades. The goal was to position Sintex in every corner, every household in India, in the Anthem.

So, the idea was born: Sintex: Har Ghar Ki Shaan, Sintex: Bharat Ki Jaan.

A brainstorming session with the Sintex team, who gave us the freedom to use AI entirely for the production of this AI-nthem, which kick-started this larger-than-life creation, showcasing every nook and corner of the country using the Sintex tank on their roofs without travelling anywhere at all.

Once we locked the lyrics, AI came to play - We crafted visuals that touch base with ethnicity, geography, and the peoples of India. Showing the Himalayas to Kanyakumari, featuring Sintex tanks.

The launch was a success, and now the Anthem is on air on TV for a wider celebration. Have a look and share your thoughts.

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Another Attempt on AI, this time with a small message. AI for Good- Driving Home the Message of Road Safety, using AI.

We are just beginning to understand the meaningful ways AI can integrate into filmmaking and advertising to amplify brand or such vital messages.
An idea can be old, but just using AI, it gets a new visual delight. Sometimes, we feel nothing wrong in exploring simple yet good ideas. Well, especially when leveraging new communication possibilities. We are always keen to learn from others in this evolving landscape.









Delhi Traffic Police