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Established in 1997, we have helped over a 100 brands establish their identity and nurture their relationship with consumers, in India and around the world. Somewhere along the way we have become the yardstick against which the design industry in India measures itself. Our belief is strong brands and great design are built through an intelligent combination of brand strategy and design thinking, c
05/11/2023
Bidding adieu to the Kaali Peeli.
Unique to this city, the dressed up Premiere Padmini was found on every kerb, and in every byline of Bombay.
Every Bombaywala or Mumbaikar will have their own special story to tell; but as Graphic designers these taxis had quite a different context. We saw them not only as a convenience, but also revelled in
the amazing pastiche of graphics, colours and messages - each one a unique narrative that reflected the taxi driver and his individual style.
On a deeper level however, the integrated use of these disparate motifs, embellishments, and messages cue the assimilative nature of our visual style and attitude.
Inspired by this canvas, we decided to document the taxi graphics in our city, and spend a little of our time blurring boundaries between the vernacular and the cosmopolitan.
From calender art , to product design - we were inspired by the stories and the moving installations.
This experience and these artworks will stay with us, even when the memories fade.
Thankyou birdie for your post ! Got us to look into our archives !
*tathakurdas
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